WE’LL CUT TO THE CHASE

Our #1 goal is to help you launch with ease and sell more with strategic copywriting, premium design, and high-converting funnel systems.

We Stand by this Belief

Every sale is a unique experience that goes beyond a one-and-done transaction. That’s why we’re dedicated to creating impactful experiences with each purchase. 

Because here’s the thing…

There are people who will buy from you like it’s a Black Friday sale, and there are those who will need a little more convincing. And if you only focus on the first, you are leaving a LOT of money on the table.

Studies show people need to see a sales message at least seven times before they act on it (yes, it’s science). So, the lesson learned? Some people will need to see your offer more than once! But here’s the catch: seeing it 7 or 100 times makes no difference IF it’s not bringing them closer to saying yes to your offer. 

That’s why, for every touchpoint, you need to make it count. And here’s the thing: It takes a badass crew to do that.

Welcome to our not-so-secret hideout.
Welcome to our
not-so-secret hideout.

Finally, Meet The Funnel Badass

WE ARE ALL ABOUT

Passionate and driven people who genuinely love what they do and are motivated to make an impact.

Being bold and fearless, as long as it’s rooted in honesty, kindness, and compassion for others.

Authenticity and transparency in every action, decision, and relationship. 

MEET YOUR BADASS CREW

Love smelling flowers, eyes closed

Hi there,

Your pharmacist turned copywriter, and here’s what happened. Cue the *boring* backstory.

I’m Love!

I love writing so much that I try to shove it on the side every chance I get. The reason? I always feel like I’ll never be good enough for it. Never good enough to finish a *perfect* novel. Never good enough to publish without overthinking it. Never good enough to get paid just to write.

So, why become a pharmacist? Let’s just say that when you realize becoming a doctor is never YOUR dream, you’re stuck with your pre-med (sorry, ma and pa). So, after passing the licensure exam, I took a job as a regulatory pharmacist for a small distribution company. And guess what? I still wasn’t writing my novel, but I surely spent a LOT of time writing SOPs, compliance documents, and everything that ties to the word regulatory.

Love wearing a straw hat and pink dress around tall grass Love smelling flowers, eyes closed

I love writing so much that I try to shove it on the side every chance I get. The reason? I always feel like I’ll never be good enough for it. Never good enough to finish a *perfect* novel. Never good enough to publish without overthinking it. Never good enough to get paid just to write.

In short, I had fun! (All thanks to everyone I worked with.) 

But this is where the story took a sharp turn. COVID... and plenty of me-time to think about *other* opportunities. So, on April 1, 2022, I finally sent the resignation email that had been sitting in my drafts for months! Yes, on April Fool's Day, and yes, my boss thought it was a prank! (It wasn’t.) It’s still funny when I think about it.

Love facing the beach with arms raised Love wearing a straw hat and pink dress around tall grass

So, why become a pharmacist? Let’s just say that when you realize becoming a doctor is never YOUR dream, you’re stuck with your pre-med (sorry, ma and pa). So, after passing the licensure exam, I took a job as a regulatory pharmacist for a small distribution company. And guess what? I still wasn’t writing my novel, but I surely spent a LOT of time writing SOPs, compliance documents, and everything that ties to the word regulatory.

In short, I had fun! (All thanks to everyone I worked with.) 

Fast forward: I’m now a full-time freelance copywriter. And I have to say, I’m not an all-or-nothing kind of gal, so quitting a secure job is not an easy decision. But when you make your first ever sale simply by writing words, it gives you that confidence. So... to hell with being never good enough, I’ll just do it!

(Wait, did I skip how I knew about copywriting? Ask Ella.)

Love facing the beach with arms raised

But this is where the story took a sharp turn. COVID... and plenty of me-time to think about *other* opportunities. So, on April 1, 2022, I finally sent the resignation email that had been sitting in my drafts for months! Yes, on April Fool's Day, and yes, my boss thought it was a prank! (It wasn’t.) It’s still funny when I think about it.

Hi it's me,

Let’s just say that when I’m not jamming to SLIZ, I’m journaling to Mozart and classical music. (No in-betweens.)

Ella!

You can also bet I’m deep in my work when all my socials are in DND mode. If not, you’ll see me posting IG stories here and there.

Seriously, if I’m not a funnel designer, I’ll give social media management a shot. So, why didn't I? Because I was THE funnel badass first. Yes, I used to be a one-woman team, and the reason was a bit of a roller coaster ride.

I used to be a hotelier in a five-star hotel until the pandemic. My dream? Work in the Royal Caribbean and cruise around the world. What *actually* happened? I had to quit my job and live back with my parents while trying to find full-time work. In other words, my life felt screwed.

You can also bet I’m deep in my work when all my socials are in DND mode. If not, you’ll see me posting IG stories here and there.

Then, I was hired for executive assistance and, at one point, worked full-time for multiple clients. But balancing work with life plus the different time zones took a toll on my health, and hitting my income goals was no longer worth it. That was my wake up call to set my priorities straight.

Seriously, if I’m not a funnel designer, I’ll give social media management a shot. So, why didn't I? Because I was THE funnel badass first. Yes, I used to be a one-woman team, and the reason was a bit of a roller coaster ride.

I used to be a hotelier in a five-star hotel until the pandemic. My dream? Work in the Royal Caribbean and cruise around the world. What *actually* happened? I had to quit my job and live back with my parents while trying to find full-time work. In other words, my life felt screwed.



Which reminds me... Way back in 2018 might have been my first freelancing gig. The job: design an online resume using HTML and CSS coding. The client/s: my college classmates. And it’s amazing how that skill, which earned me over $30 then, laid the foundation for my freelance business today.

All thanks to Elizabeth Gilbert’s Big Magic and that one TikTok account that introduced me to funnel designing, I found a sweet spot between earning and creative living. That was when I started The Funnel Badass (and why you’re here reading this).

From a one-woman show to a team of two... and more.

Our Creative Partners

For every project we work on, we have a network of creative partners who never miss the chance to share their expertise. These pros working behind the scenes with us are real heroes without capes. And their superpower? Bringing ideas to action. 

Sisters with straw hats around tall grass
Sisters outdoor photoshoot holding flowers
Sisters laughing
NICKNAME

Love

Astrological sign

Pisces

Personality

Social media introvert, real-life ambivert

top item on my bucket list

Learn sign language

MY MANTRA

I reserve the right to get better.

NICKNAME

Ella

Astrological sign

Capricorn

Personality

Social media extrovert, real-life introvert (except with really close friends)

top item on my bucket list

Free diving with sharks

MY MANTRA

This too shall pass.

Fun Fact: We’re actually sisters!

More *cool* fun facts?

Look who made it down here?

SCHEDULE A FREE
STRATEGY CALL

Yup, it’s free! Just show up with your ideas and questions, and let’s strategize your next move. Oh, and we might bring our favorite cup of coffee (or tea) to say hello! Which reminds us—are you team coffee or tea? Do tell us on the call!